|Study location||Turkey, Istanbul|
|Nominal duration||4 years|
|Tuition fee||$6,700 per programme|
Postgraduate diploma (or higher)
Undergraduate and graduate diploma (if not in English, a copy translated to Turkish or English) Undergraduate and graduate transcript (if not in English, a copy translated to Turkish or English)
The entry qualification documents are accepted in the following languages: English / Turkish.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
You must take the original entry qualification documents along with you when you finally go to the university.
Language proficiency score in one of these languages: English, French or German. TOEFL IBT: min 66 TÖMER C1
The science of public relations and publicity constitutes a multi-dimensional and dynamic field which is closely related to technology and open to change. This program intends to meet the need for academics who are scientifically well equipped enough to produce academic studies. Parallel to technological developments and the changes in lifestyles, communication environments display a dynamic transformation.
Therefore, a scientific atmosphere should be created in order to have the theoretical knowledge of new media and new communication technologies, pursue the rapid change and development processes as well as transfer it to academic field and provide scientific and theoretical contribution to this transformation. In an academic atmosphere, there is a need for predicting, comprehending and analyzing the social dynamics in national and international levels, planning and applying strategic communication in agenda setting and management and developing solutions pertaining to them, introducing pro-social projects in accordance with the studies in public relations and publicity as well as designing, applying and measuring project processes. In the frame of the multi-dimensional structure of communication science and public relations, it is necessary to integrate the studies in various fields, such as business management, marketing communication, sociology, psychology, economy, political communication, information and communication technologies, law, research, statistics, cultural studies, social gender, arts and aesthetics, and produce suggestions accordingly with a doctorate program.
In the field of public relations, it is vital to overcome the deficiencies with regard to having theoretical infrastructure particularly in international scale, conducting studies based on research and produce works, having critical thinking ability, evaluating the field through critical theory. Being aware of particularly the ethical values pertaining to the profession, developing intellectual systems in line with practicing this profession ethically in theory and practice and transferring it to the sector are of great importance.